The Dining Room
Category: Home and Interior Decor We’re taking one very abandoned château (that happens to be connected to the back of a castle) and turning it into what will, one day, be our dream Italian home. In the meantime, it’s really just entertaining.
From Renovation to decoration, we have each project thoughtfully planned to allow for brand collaborations along the way. The Goal is not just to show a finsihed project, but to take audiences all the way thorugh this unique Historical journey.
❋ Collaborative EnergyBacked by more than a decade in hospitality marketing, Ashley Lands combines editorial storytelling with industry expertise to create content that inspires both travelers and homeowners.
❋ Storydriven ContentThe Project at Châtea Asher is a totally unique opportunity where both USA & EU consumers can watch a renovation happening in Italy and actually order those products right to their own home. We’re intentionally partnering with brands that ship internationally.
❋ USA/ EU AUDIENCES Our content is built around comfort, safety, and respect, whether you’re brand-new to design or fully embracing your DIY era. You don’t need to be a professional to create something you love.
Ashley’s philosophy is simple: if we can figure it out in a foreign country, you can absolutely figure it out too.
❋ A Supportive Space
WHAT’S NEXT: WALLPAPER
We’re hunting for a soft mural that functions not only as a backdrop to welcome guests, but a perfect example of how wallpaper can completely transform a space.
WHAT’S NEXT: CHAIRS
“And for my next DIY…” I plan to show you how you can use regular dining chairs from the thrift store, paired with simple upholstery foam and slipcovers, to completely transform a room on a budget!
